SOLUTIONS FOR RETAIL COMPANIES

Retail Identity That Converts

Modern CIAM solutions to boost sales, protect accounts, and personalize the shopping experience at scale.

Drive Revenue and Loyalty Through Smarter Identity Experiences

In the fast-moving world of retail, customer expectations are higher than ever. Whether online or in-store, seamless identity experiences are essential to building trust, enabling personalization, and driving conversions. Retailers who modernize identity can turn one-time shoppers into loyal customers—and secure every touchpoint along the way.

Identity is the Foundation of Digital Retail Success

As brands expand across digital channels, identity becomes the connective tissue that powers personalization, loyalty programs, omnichannel experiences, and compliance.

The Personalization Mandate
Friction Kills Sales
Disconnected & Costly

74% of consumers expect a personalized experience across all channels. (Salesforce)

49% say they’ve abandoned a purchase due to frustrating login or registration processes. (Baymard Institute)

60% of retailers still rely on siloed identity systems that hinder personalization and increase compliance risk. (Forrester)

Common CIAM Challenges in Retail

Disconnected identity systems cause friction, slow down marketing, and create compliance headaches.

Fragmented Customer Profiles

Multiple systems for e-commerce, loyalty, and POS prevent a unified view of the customer.

High Abandonment Rates

Long or complicated sign-up and checkout flows drive shoppers away at the worst moment.

Rigid Legacy Platforms

Outdated identity solutions lack the agility needed for modern UX, promotions, or cross-channel experiences.

Weak Security Practices

Lack of MFA, poor password policies, and insecure account recovery flows expose retailers to fraud.

Privacy & Compliance Risk

Regional data protection laws like GDPR, CCPA, and CPRA require identity systems to support consent, auditability, and data subject rights.

Limited Personalization

Without identity-driven segmentation and consent-based profiling, personalization efforts fall flat.

CIAM SOLUTIONS FOR RETAIL

How We Help Retail Companies

At Next Reason, we help retail brands transform identity into a growth driver—whether they’re operating global e-commerce platforms or launching omnichannel loyalty programs. Our CIAM services are designed to be fast, flexible, and secure.

CIAM Modernization & Migration

Replace legacy identity systems with scalable, policy-aligned platforms tailored to your agency’s mission and audience.

Application & Experience Onboarding

Connect identity across citizen portals, internal systems, and mobile apps with our proven onboarding frameworks.

Identity Operations & Support

Ensure high availability and incident response for mission-critical identity services with 24x7 operational coverage.

CIAM Innovation

Implement advanced flows—ID verification, progressive profiling, role-based access, multilingual UX—and align them with evolving government policy needs.

Results That Matter

Build trust, deliver faster, and meet the highest standards for energy.

Unmatched Expertise in Key Areas

Your trusted customer identity partner, we excel in all critical CIAM topics. From intricate challenges to tailored requirements, we deliver unmatched expertise in every facet of CIAM.

Frictionless and Secure Authentication

Users expect fast, seamless logins—especially on mobile—but businesses also need to protect against fraud.

Key features: Passkeys, Passwordless login, biometrics, adaptive MFA, social login.

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Identity Verification and Fraud Prevention

Verifying user identities during registration or high-risk actions helps prevent fake accounts and account takeovers.

Key features: KYC integrations, document scanning, risk-based verification, bot detection.

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Consent and Privacy Mgmt

Compliance with privacy laws (GDPR, CCPA, etc.) is mandatory and customers care about how their data is handled.

Key features: Granular consent tracking, data portability, user dashboards for managing preferences.

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Scalability and Performance

Businesses need identity systems that can handle millions of users with low latency across regions and devices.

Key features: Cloud-native architecture, edge authentication, elastic scaling.

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Personalized User Experiences

Identity data can drive better UX and revenue through personalization and segmentation.

Key features: Progressive profiling, identity-driven recommendations, custom onboarding flows.