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SOLUTIONS FOR ENERGY COMPANIES

Modern Identity for Modern Energy

Transform your customer identity experience to boost adoption, loyalty, and regulatory readiness.

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Secure, Seamless Identity Experiences for the Energy Industry

As energy providers modernize infrastructure and digitize customer engagement, identity is no longer just a security concern—it’s a business enabler. Whether you're a utility, energy retailer, or smart home innovator, customer identity plays a central role in driving adoption, retention, and trust.

ENERGY INDUSTRY CASE STUDY

Proven Success at Global Scale

One of the world’s largest energy companies turned to us to overhaul and operate their global customer identity ecosystem. Over the past 8 years, we’ve become a trusted partner—modernizing their CIAM platform, providing 24/7 operational support, onboarding dozens of applications, and developing features tailored to their business.

Their words, not ours: “The best services vendor we've ever partnered with.”

The Energy Industry Is Facing a Digital Engagement Shift

Today’s customers expect intuitive, mobile-friendly digital experiences—whether they’re managing accounts, paying bills, or monitoring usage in real time. For energy providers, that creates both opportunity and risk:

  • Rising Expectations

    62% of consumers expect utility providers to offer the same level of digital experience as leading tech brands (Accenture).

  • Security = Adoption

    52% of customers say security concerns make them hesitant to adopt new energy tech (PwC).

  • Fragmentation Hurts

    30% of utilities report that fragmented customer identity systems create friction and increase operational costs (Gartner).

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    Common CIAM Challenges in the Energy Sector

    Legacy identity platforms create friction, risk, and missed opportunities across the customer journey.

    Outdated Identity Infrastructure

    Legacy platforms weren’t built for today’s digital demands, leading to vulnerabilities, poor mobile UX, and high maintenance costs.

    Fragmented Customer Journeys

    Siloed systems create disjointed experiences across apps, devices, and touchpoints—eroding trust and satisfaction.

    Lack of Centralized Insights

    Without a unified view of customer behavior, it’s hard to optimize journeys, spot issues, or personalize experiences.

    Limited Personalization

    Disconnected profiles and rigid platforms make it hard to deliver the tailored offers and messages customers expect.

    Conversion Drop-Offs

    Friction in registration and login flows leads to abandoned signups, failed authentications, and missed revenue.

    Complex Compliance & Risk Exposure

    Meeting evolving privacy and regulatory requirements like GDPR and NERC/CIP becomes costly and error-prone without a modern CIAM foundation.

    CIAM SOLUTIONS FOR ENERGY COMPANIES

    How We Help Energy Companies

    At Next Reason, we bring decades of CIAM expertise to energy enterprises—from investor-owned utilities to retail energy platforms. Our services help modernize the identity experience, improve customer satisfaction, and reduce operational complexity.

  • CIAM Migration & Modernization

    Migrate from legacy identity systems to modern platforms with minimal disruption. We support everything from platform evaluation to custom migration tooling and phased rollouts.

  • CIAM Integration & Onboarding

    Accelerate time-to-market for new customer portals, billing apps, or smart home integrations with pre-built blueprints and onboarding frameworks.

  • CIAM Operations & Support

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  • CIAM Innovation

    Design and implement cutting-edge identity journeys: federated login for energy marketplaces, passwordless for app users, or adaptive authentication for high-risk transactions.

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    Results that Matter

    Turn complex identity challenges into competitive advantages.

    Reduce Onboarding Friction

    Simplify registration and login flows to increase signups and reduce abandonment.

    Improve Security & Compliance

    Support MFA, consent management, and audit logging to meet NERC/CIP, GDPR, and other regulatory needs.

    Boost Customer Retention & Revenue

    Enable personalization and engagement across energy apps, billing systems, and smart services.

    Ready to Power Up Your Identity Experience?

    Let’s talk about how Next Reason can help you modernize your customer identity experience—securely and at scale.

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