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    SOLUTIONS FOR RETAIL COMPANIES

    Retail Identity

    That Converts

    Modern CIAM solutions to boost sales, protect accounts, and personalize the shopping experience at scale.

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    Drive Revenue and Loyalty Through Smarter Identity Experiences

    In the fast-moving world of retail, customer expectations are higher than ever. Whether online or in-store, seamless identity experiences are essential to building trust, enabling personalization, and driving conversions. Retailers who modernize identity can turn one-time shoppers into loyal customers—and secure every touchpoint along the way.

    Identity is the Foundation of Digital Retail Success

    As brands expand across digital channels, identity becomes the connective tissue that powers personalization, loyalty programs, omnichannel experiences, and compliance.

  • The Personalization Mandate

    74% of consumers expect a personalized experience across all channels. (Salesforce)

  • Friction Kills Sales

    49% say they’ve abandoned a purchase due to frustrating login or registration processes. (Baymard Institute)

  • Disconnected & Costly

    60% of retailers still rely on siloed identity systems that hinder personalization and increase compliance risk. (Forrester)

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    Common CIAM Challenges in Retail

    Disconnected identity systems cause friction, slow down marketing, and create compliance headaches.

    Fragmented Customer Profiles

    Multiple systems for e-commerce, loyalty, and POS prevent a unified view of the customer.

    High Abandonment Rates

    Long or complicated sign-up and checkout flows drive shoppers away at the worst moment.

    Rigid Legacy Platforms

    Outdated identity solutions lack the agility needed for modern UX, promotions, or cross-channel experiences.

    Weak Security Practices

    Lack of MFA, poor password policies, and insecure account recovery flows expose retailers to fraud.

    Limited Personalization

    Without identity-driven segmentation and consent-based profiling, personalization efforts fall flat.

    Privacy & Compliance Risk

    Regional data protection laws like GDPR, CCPA, and CPRA require identity systems to support consent, auditability, and data subject rights.

    CIAM SOLUTIONS FOR RETAIL COMPANIES

    How We Help Retail Companies

    At Next Reason, we help retail brands transform identity into a growth driver—whether they’re operating global e-commerce platforms or launching omnichannel loyalty programs. Our CIAM services are designed to be fast, flexible, and secure.

  • CIAM Migration & Modernization

    Upgrade from fragmented or homegrown systems to modern platforms with minimal disruption and maximum ROI.

  • App & Experience Onboarding

    Launch new apps, campaigns, and integrations faster with reusable onboarding templates and expert implementation support.

  • CIAM Operations & Monitoring

    Rely on 24x7 identity operations, monitoring, and issue resolution to ensure uptime during peak shopping periods.

  • CIAM Innovation

    Implement high-converting identity journeys—progressive profiling, passwordless login, cart-linked signups, and more.

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    Results that Matter

    Secure, scalable identity experiences that boost revenue, loyalty, and compliance.

    Increase Conversions & Revenue

    Reduce friction in registration and checkout flows to capture more customers and complete more sales.

    Strengthen Customer Loyalty

    Unify customer identities across programs and platforms to deliver seamless, personalized experiences.

    Stay Ahead of Compliance

    Support regional regulations with identity-first consent, preference management, and audit-ready controls.

    Make Identity Your Competitive Advantage

    Whether you’re optimizing existing platforms or launching something new, we can help you create identity experiences that convert, comply, and connect.

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